East 200 is a post-industrial transmedia project made on a hyper-local level. It is focused on one small block of one small town. The project includes six short documentary interviews, a suite of six zines, hand-made screen printed posters, and instagram and facebook feeds. It uses vimeo, QR codes and Layar to enable dessimination. It fits at a meso-level in communications, where macro-level is established media and micro-level is word of mouth.